Privacy Policy
This Privacy Policy describes how your personal information is collected,used, and shared when you visit or make a purchase from hightechwatersports.com.
Personal information we collect:
When you visit hightechwatersports.com, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.Additionally, as you browse hightechwatersports.com, we collect information about the individual web pages or products that you view, what websites or search terms referred you to hightechwatersports.com, and information about how you interact with hightechwatersports.com. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on hightechwatersports.com, and collect data
including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record
information about how you browse hightechwatersports.com.
Additionally when you make a purchase or attempt to make a purchase
through hightechwatersports.com, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to
this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through hightechwatersports.com (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide
you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize hightechwatersports.com (for example, by generating analytics about how our customers browse and interact with hightechwatersports.com, and to assess the success of our marketing and advertising campaigns).
By submitting your contact information at this website you are acknowledging that your information may be added to our email lists and you can opt-out of these emails at any time via the link found at the bottom of each email.
As you browse this website, advertising cookies will be placed on your
computer so that we can understand what you are interested in.
Through our display advertising partners at Google and Facebook we are then able to present you with retargeting advertising on other sites based on your previous interaction with this website.
The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll’s, Google’s and their partners’ targeted advertising.
Sharing your Personal Information:
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers
use the Site -- you can read more about how Google uses your Personal
Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral advertising:
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.For more information about how targeted advertising works, you can
visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-
advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-
us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the
Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/.
Do not track:
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.Your rights:
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through hightechwatersports.com), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention:
When you place an order through hightechwatersports.com, we will maintain your Order Information for our records unless and until you ask us to delete thisinformation.